Exposure to Communication Media by the Poultry Farmers in Receiving Information

Innovations are being diffused to the farmers’ community through various communication media. However, which media is favorably utilized by poultry farmers not yet identified. The purpose of study was determine extent exposure in receiving information. Attempts were also made explore relationship between selected characteristics and their Data collected from randomly 60 three villages Jalma union under Batiaghata Upazilla Khulna district, Bangladesh. Major percentage (58.3%) respondents showed medium individual media, however, most them little exposed group mass (85% 75% respectively). Irrespective type lower level expressed (90%). Among 16 board categories, highly neighbor less radio. personal as education, farm size participation training a positive significant with use Individual (e.g. Information neighbor) for information regarding farming. South Asian J. Agric., 8(1&2): 6-12